Chief Creative Officer, MRY. Prior to the merger of Mr.Youth and LBi to form MRY, Cedric was the Executive Creative Director of LBi US, which he helped start in 2000. Before that, Cedric lead the creative vision at Tribal DDB NY for almost a decade. In his spare time, he co-founded the US Air Guitar Championships and produced Air Guitar Nation documentary. He also co-founded, Schmedlines, a popular daily news headline writing competition.